Meta Description

Almost all webmasters or bloggers certainly know "Meta Description", these tags are almost always on a page especially WordPress CMS users who use SEO plugins such as Yoast, AIO, Platinum SEO where the plugin always gives free space to fill as meta description of the content or even make it automatically if we don't fill it.

Is it as important as Meta Description that it cannot be empty ???

Before talking further about the meta description problem, you already know what is a meta description and function?

 

What is Meta Description?
Meta description is one of the Meta Tags that describes the contents of a page and can be read by search engines. Own Meta Tag is an HTML code that serves to provide information to search engines. There are many meta tags that can be read by search engines not only meta descriptions, but for meta tags that can be read and understood by Google there are only a few.

There is a lot of debate about whether we should fill in this meta description or let Google automatically give us a description as a snippet in the search results.

By default Google does not take the meta description as a snippet displayed in search results.

Meta description is used by Google as an alternative if Google can't find the right information as a snippet and the meta description that you create contains keywords that the user typed, so Google will use your meta description as a Search Results snippet.

The example is the following case (you can also try it):

I type the keyword "Due to Lack of Water" then check the website hellosehat. Snippets displayed by Google are:

"The function of your organs will decrease if you lack water consumption. As a result, the organs cannot work optimally in ... "

whereas if I check the web page directly, the meta description is made different from what is displayed by Google.

"Sometimes even if you're not too thirsty your body gives a signal to tell you that you don't drink enough water"

For this reason, many consider it unnecessary to fill in a content meta description page. But this is not entirely true, because all pages cannot be applied.

For example: Homepage that uses a dynamic post system, where every recent post will change the homepage, Google will have difficulty in determining the snippet for your website (homepage), if you do not make a meta description, usually the homepage will change change every homepage there is a change.

Therefore, meta descriptions should be used on all pages of your website, even though Google will later generate its own snippet for your website pages.

Meta Description is the second alternative from Google to determine snippets in search results, so it doesn't hurt if you always optimize meta descriptions.

This meta description problem has also been discussed by Matt Cut - Google Engineer, here I write back the quote that Google says:

We do use the meta description tag.

The meta description is really handy, because if we don’t know what whould make a good snippet, and you have something in the meta description tag that would basically give a pretty good answer, maybe it matches what the user type in or something along those lines, then we do reserve the right to show that meta description tag as SNIPPET.

So we can either show the snippet that might be the keyword in context on the page or the meta description.

Now, if the meta description is really well written and really compelling, then a person who sees it might click through more often.

So, if you’r a good seo someone who is paying attention to conversion and not just ranking on trophy phrases, then you might want to pay some attention to testing different meta descriptions that might result in more click through and possibly more conversions.

So don’t do anything deceptive, like you say you’re about apples when you are really about red widgets that are completely unrelated to apples, but if you have a good and a compelling meta description that can be handy.

But at a 50.000 foot level, don’t pay attention to the keyword meta tags, but the description meta tag is worth paying attention to.

From the Matt Cut quote above we can conclude that the Meta Description Tag is feasible for you to pay attention not only to SEO but also CTR to your website.

If the meta description that you make attracts more attention than your competitor's website, then your website will be more clicked than your competitors.

So for those of you who are just starting to learn SEO, you should always fill out this meta description so that Google can more easily recognize the contents of your posting page.